The British Inspiration Trust (BRIT) supports the mental health and wellbeing of young adults aged 16-25 through our annual mental health and fitness fundraising challenges that support the vital programmes and services of charity partners across the UK.


To deliver our work, we collaborate with and unite a range of partners including sport and education governing bodies, institutions, businesses and philanthropists.

This collaborative strategy will further enable our delivery of support to young adult mental health and help our partner mental health charities to provide vital mental health services to all young adults in the UK who need their support. 



This instagram feed is updated by all the teams around the UK participating in the annual BRIT Challenge. Don't forget to use #TheBRITChallenge and tag us in your instagram photos




If you are a journalist, or a university or college comms team, and want to know more about The British Inspiration Trust (BRIT), you've come to the right place.

This page has information on our charity, notes for editors and our latest press releases.  We will also endeavour to include press releases from our partners who are raising awareness of our collaborative support to improve young adult mental health in the UK.

General enquiries


For enquiries which do not require immediate attention, please fill out the form on our Contact Page.



Urgent enquiries


 If your enquiry requires immediate attention, please email

Whilst we do not currently employ any staff, this email address is regularly monitored. 


The ethos of BRIT is to operate with minimal overheads and avoid fundraising to pay for large operational costs. The charity currently does not employ any staff. We secure voluntary support and partner with organisations who can deliver help in specific areas.  


Corporations and philanthropists who understand our ethos and approach either provide professional and gifted services or fund our operational costs to ensure our work has the greatest impact possible.

To deliver effectively, our strategy and operations are underpinned by working with the gifted support of senior advisors, subject matter experts, charity partners, business leaders, philanthropists and inspirational figures. These experts and professionals have shaped the vision and work of BRIT to date.


We hope the following facts will be useful to editors;


  • To ensure BRIT remains relevant and understands the impact of mental health difficulties faced by young adults throughout the UK, universities, colleges, schools and charities have hosted over 400 visits to meet their students and staff since 2012. 

  • During the 5-month BRIT 2020 Row Britannia UK-wide tour, 130 BRIT university and college visits took place. This resulted in an even greater insight into the devastating impact that mental health is having on so many young adults and students.

  • Over the past two years, almost 180 university and college teams have taken part in the annual BRIT Challenge.

  • ​The BRIT Challenge is an inclusive (adaptive sport) mental health, fitness and wellbeing challenge to fundraise, create wider young adult engagement and raise positive awareness of mental health and suicide prevention.

  • ​BRIT delivers inspiration to young adults with the support of their BRIT Ambassadors. If visits to universities and colleges are not permitted due to COVID-19 restrictions, these British Sporting Icons will provide video messages and support students through social media platforms.

  • BRIT's aspiration is for young adults to drive the charity forward through regional BRIT Steering Groups, coordinated by universities and colleges, so that students are empowered to make decisions on how the charity operates, are integral to the design of the annual BRIT Challenge and influence how the BRIT Challenge can improve Equality, Diversity and Inclusion in order to support Disabled, LGBTQ+ and BAME Students.




We hope our advice to set up a BRIT Challenge Coordination Group will ensure that universities and colleges will assist in providing their Students' Unions and students with resources to promote their campaign, increase participation and successfully reach fundraising targets.


Raising awareness through social media platforms will be crucial with current restrictions and so many students and staff working remotely.  We have provided brand guidelines and an asset bank to assist with promoting your campaign to raise awareness and funds.


We would be delighted if universities and colleges take over our BRIT Challenge social media accounts to gather momentum and raise awareness.  Please contact us if this is something you are able to help with.


Here you will find assets that will help with your fundraising activity. Simply click on the links to download the logos you might find useful for your BRIT 2021 Challenge campaign.


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