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  • Writer's picturePhil Packer

Coventry University unite with us and register a team for the BRIT 2021 Challenge

We're thrilled that Coventry University are launching their BRIT 2021 Challenge on the 1st February 2021. It was a pleasure to visit the university in 2020 and to develop a special relationship. We asked Samuel Ajoku, their Student Union Sport and Wellbeing Officer, to share why the BRIT 2021 Challenge will benefit their students and staff;

"The awareness of mental health, and physical health issues has always been important to me personally, as well as CUSU and Coventry University.

It is now, more than ever, a vital part of everyone's existence; ensuring that each and every one of us takes care of our own health, as well as support those around us that need it. The addition of working and 'living' remotely under COVID-19 conditions has highlighted the importance of this fantastic BRIT 2021 Challenge.

The benefits of promoting good mental and physical health awareness, whilst also raising funds for charities, that support students and young adults, is an opportunity that we couldn't pass up on.

The BRIT 2021 Challenge is a campaign that we will be completing with students, staff, alumni and community alike!

We can't wait to get started, and show how effective and powerful our collective community can be."

Samuel Ajoku

Sport and Wellbeing Officer

Coventry University Students' Union

We are also grateful to Professor Lisa Bayliss-Pratt who has shared how the university will embrace the BRIT 2021 Challenge as a welcome opportunity and it can take place despite the impact of COVID-19 restrictions;

“Student mental health at Coventry University is a priority and we ensure all our student’s health and wellbeing needs are provided for. Our Health and Wellbeing support focuses on the whole person by providing for our student’s physical, spiritual and emotional needs.

The BRIT vision resonates with me on a personal level and was also enthusiastically embraced by our university’s commitment and support to the BRIT 2020 Row Britannia Challenge. Like every UK university and college, we faced unprecedented challenges due to the COVID-19 pandemic and the health and wellbeing of our students, staff and the community around us is our primary concern.

As all planned events and sports activity has had to be cancelled across the Education Sector, or is severely restricted, the forthcoming BRIT 2021 Challenge is a welcome opportunity.

This inclusive activity will enable our students and staff to take part in and inspiring team challenge and improve their mental health and fitness; be that on campus or at home. It is also a super feel-good fundraiser for universities and colleges to assist their students in raising vital funds for BRIT’s partner mental health charities who support young adults.”

Professor Lisa Bayliss-Pratt

Pro Vice-Chancellor Health and Life Sciences, Coventry University

Programme Lead, global Nursing Now campaign

Former Chief Nurse, Health Education England

The support from Coventry University has been super and we were delighted that Gemma Lavery, their Head of Sport, Physical Activity and Commercial Business, has shared how they will take on the BRIT 2021 Challenge;

“When our university and SU took on the BRIT 2020 Row Britannia Challenge, our SU and students worked together with our university staff to plan how we would complete our 2,020 miles as a team. This whole university collaborative approach was highly successful and is how we plan to take on the BRIT 2021 Challenge. By combining our resources and enthusiasm, we intend to ensure every student and member of staff has the ability to participate to improve their mental health and fitness.

With the possibility of restrictions being in place, we will encourage as many students and staff to take on the challenge and complete 1 mile each wherever they are. We intend to enter one team for the whole university and promote the BRIT 2021 Challenge so that our many departments and student teams, groups and societies can also take on a number of miles towards our overall target. If more than one team does decide to take on the BRIT 2021 Challenge, we will ensure everyone uses just one central Virgin Money Giving Page for fundraising.

The BRIT 2021 Challenge could not be coming at a more important time as COVID-19 pandemic restrictions have led to our students and staff working remotely and being unable to come together for team events or activities. Our students and staff will be invited to complete their miles by either handcycling, cycling, wheelchair pushing, swimming, walking, jogging, running, rowing or paddling (canoeing, kayaking or paddle-boarding) and use Instagram or Twitter to send in their miles with images of their activity. This will also raise awareness of the BRIT 2021 Challenge throughout our university and help raise as much as we can”.

Gemma Lavery

Head of Sport, Physical Activity and Commercial Business

Coventry University

We wish every student and staff member the very best of luck in both their BRIT 2021 Challenge fundraising efforts and reaching their 2,021 mile target. Thank you for uniting with us in support of young adult mental health.


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