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  • Writer's picturePhil Packer

Olympian, Joe Roebuck, joins the BRIT Ambassador family

We are delighted that Joe has joined our BRIT Ambassador family.

Joe is a 10 time British Champion, European Medallist, Double Commonwealth Medallist and Olympian.

Joe Roebuck - Olympian and British Champion

“I am delighted to join the BRIT Ambassador family and help to support and improve young adult mental health and fitness throughout the UK.

As a former student at Loughborough University and having worked closely with university students and schools for many years, I know that young adults face many mental health challenges and we must do more to engage, inspire and encourage young adults; particularly at this very challenging time.

This is why BRIT exists and their BRIT 2021 Challenge is an exciting and feel-good opportunity for every university, college and student union to enter teams and encourage their students and staff to take part.

BRIT 2021 Challenge has been designed to enable students and young adults of all abilities to participate on campus or at home and add their miles to their team’s 2,021 mile target.

To ensure young adults and students have the opportunity to take part, we need every UK university and college to enter teams and champion the BRIT 2021 Challenge.

I urge my fellow Great Britain swimmers to join our BRIT Ambassador family so, together, we can promote the challenge and support young adults and students at every UK university and college. By providing video and social media messages, BRIT Ambassadors can help to inspire and enthuse teams to reach their 2,021 mile targets and raise vital funds for BRIT and their partner mental health charities.

I look forward to encouraging students and staff at Loughborough University to take on the BRIT 2021 Challenge; there is potential for multiple teams to enter from Loughborough and I cannot wait to support their efforts”.

Joe Roebuck - BRIT Ambassador

Joe progressed through club level swimming and at 18, attended Loughborough University to progress his education and swimming where he completed a BSc (Hons) in Sport and Exercise Science.

After three years, he made his international senior debut in 2006 at the long course (50 metre) European Championships in Hungary. Joe competed in the 200 metre and 400 metre individual medley and also the 200 metre Butterfly. He excelled in these events and went on to represent Great Britain at the elite senior level.

Joe amassed a total of 21 National medals as well as becoming a 10 time British Champion from 2005 to 2014.

During Joe’s long career he also became a European Medallist (2010 and 2011) and a Double Commonwealth Silver Medallist (2010). He is still the British Record Holder for the Short Course 200 metre Butterfly and the former 400 metre Individual Medley short course Commonwealth Record Holder.

Joe became the only British swimmer to qualify for three individual events for the London 2012 Olympics after winning two events at the Olympic Trials; a huge achievement and highlight of his career.

Joe is a Sport for Schools mentor and a Performance Athlete Mentor at Loughborough University. To find out more about Joe, please visit the Swim Swift Elite website.


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