• Phil Packer

The Chair of the British Olympic Association supports BRIT and champions the annual BRIT Challenge

We are thrilled that the Chair of the British Olympic Association (BOA) has both acknowledged our work to support young adult mental health and fitness throughout the UK and is encouraged by the response from from over 150 current and retired Olympians, Paralympians, Sports Personalities, Adventurers and Explorers who have joined our BRIT Ambassador family to promote the annual BRIT Challenge, destigmatise mental health and champion equality, diversity and inclusion.


We are sincerely grateful to the Rt Hon Sir Hugh Robertson, Chair of the BOA, and to Scott Field, Director of Communications at the BOA.


Sir Hugh said;


“The work being undertaken by the British Inspiration Trust (BRIT) to improve the mental health and fitness of young adults throughout the UK by delivering the annual BRIT Challenge is truly commendable. The COVID-19 pandemic has undoubtedly compounding existing mental health challenges faced by young adults and the support BRIT can offer those in difficulty through their annual feelgood February fundraiser is invaluable.

I am encouraged that so many current and retired Olympians and Paralympians are joining BRIT as ambassadors; they will undoubtedly inspire and encourage young adult participation in the annual BRIT Challenge.”

Rt Hon Sir Hugh Robertson KCMG DL

Chair

British Olympic Association

Rt Hon Sir Hugh Robertson KCMG DL - Chair of the British Olympic Association

Since the very beginning of the British Inspiration Trust’s journey, our work to support and improve young adult mental health and fitness has been underpinned by the voices of our BRIT Ambassadors who have lived experience that is valued and respected.


Our BRIT Ambassadors are all determined to support and improve young adult mental health throughout the UK and are at the very heart of all we are aspiring to achieve.


By joining us as BRIT Ambassadors, Olympians, Paralympians, elite athletes from all sports, adventurers and explorers are providing immeasurable encouragement and inspiration to young adults throughout the UK.


Our BRIT Ambassadors promote the annual BRIT Challenge at universities and colleges of their choice, inspire young adults and students participate, destigmatise mental health and champion equality, diversity and inclusivity.



Our BRIT Ambassadors understand the challenges, trauma and adversity that young adults face in their lives and champion our annual BRIT Challenge in order to invite universities, colleges, specialist colleges and Students’ Unions to embrace the opportunity to enter teams and encourage their students and staff to participate.


BRIT Ambassadors visit universities and/or colleges of their choice during the annual BRIT Challenge to enthuse and inspire students and staff to take part. They are committed to use their lived experience and profile to;

  • Raise awareness of our annual inclusive BRIT Challenge and encourage participation.

  • Visit the university and/or college of their choice during the month of February and enthuse, inspire, encourage and thank students and staff for taking part.

  • Reduce the stigma surrounding mental health.

  • Champion disability inclusion and promote the annual BRIT Challenge so that students and staff of all abilities are aware of the opportunity to participate.

  • Signpost students and staff to our website where we provide links to mental health charities who provide lifesaving support to young adults.

  • Bring communities together and encourage fundraising to support local, regional and national charities.

There are over 450 universities and colleges in the UK and our aspiration is to deliver inspiration to the young adults, students and staff at every institution that participates in our annual BRIT Challenge.


Thank you to all the current and retired Olympians, Paralympians, Sports Personalities, Adventurers and Explorers who are joining our BRIT Ambassador family and uniting to support and improve young adult mental health and fitness throughout the UK.


To follow the Great Britain and Northern Ireland Olympic Team, they are on Twitter @TeamGB and on Instagram @teamgb


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