From experience, we know that every institution works differently and the BRIT 2021 Challenge may be taken on by the whole university or college working together or by a campus, department or student union taking the lead.

As many students and staff are working remotely due to COVID-19 restrictions, one of the best ways to embrace the BRIT 2021 Challenge and bring their whole university or college together is to appoint a BRIT 2021 Challenge Coordination Group. 


Coordination Groups, used by many universities and colleges on our previous UK-wide BRIT 2020 Row Britannia Challenge, ensured that students and staff are integral to organising their event, key individuals and departments bring resources to support their students and there is engagement across the whole institution to promote student and staff participation. The most successful results have been when a BRIT Challenge Coordination Group includes;


  • Student Union Presidents or Vice-Presidents 

  • University or College Leadership Team Representatives

  • University or College Student Engagement Coordinators

  • The Director of Wellbeing/Student Services

  • The Director of Sport

  • The Director of Communications

Here are the Brand Assets to enable you to set up your BRIT 2021 Challenge campaign.


To ensure every UK university, college and/or student union has the opportunity to register a team, invitations to participate in the BRIT 2021 Challenge are being sent to every Vice-Chancellor, College Principal and Student Union President.

If every UK university and college registered just one team and hit a £2,021 fundraising target, they would collectively raise almost £1million for our mental health charity partners. 


Registering for the BRIT 2021 Challenge is to let us know you are taking part and ensures we can contact your university, college or student union for;


  • Visits from our BRIT Ambassadors

  • Press Enquiries

  • Quotes or permission to use logos, images or video content.  

  • Working together on social media. 

We will also send your Team Name and details to Virgin Money Giving so that they can create your team's Fundraising Page and then email you the link when the page is set up.


The university, college or student union's (team) representative needs to fill out our online registration (below) and must have full capacity to register for the Challenge on behalf of their organisation (team).

Each university, college or student union is responsible for their team’s fundraising activity in aid of our charity partners and ensuring every individual taking part in their BRIT 2021 Challenge reads our

Terms of Use




Whilst most universities and colleges will have one team for the whole institution, the number of teams that can be entered is limitless.  If there is more than one team from the same institution (campuses, colleges or student teams/societies/clubs), we request that team names reflect who the team is part of (university, college or student union).  For example;

University of Chichester Students' Union

The Team Name you use in the Registration Form will be used by Virgin Money Giving to create your team's Fundraising Page and a confirmation email will be sent to you as soon as this page is set up.

Image by Christin Hume


Set up a

BRIT 2021 Challenge Coordination Group


Decide on a Team Name


Complete our Registration Form


Virgin Money Giving Fundraising Page


Now you have registered your team and submitted the Registration Form, Virgin Money Giving will automatically set up your team's Fundraising Page and send you a confirmation email as soon as it is ready.  You will then be able to share the link to your page as part of your fundraising strategy with all your students and staff.




Our aspiration is for students at every UK university and college to know they can be part of our vision to improve young adult mental health in the UK by participating in the BRIT 2021 Challenge.


We know this is an extraordinarily challenging time for everyone and therefore appreciate all your support to raise vital funds for charities who provide support to students and young adults who need their help.

Here are just some examples of universities and colleges taking on the BRIT 2021 Challenge;

“Liverpool John Moores University were delighted to host the BRIT Founder, Phil Packer, and introduce him to our Board of Governors, Student Union President, students and staff as part of the BRIT 2020 Row Britannia 5-month tour of the UK. 


We entered a team and championed the challenge in the City of Liverpool and North West to encourage other universities and colleges to take part. Due to the COVID-19 pandemic, our students were unable to complete the challenge and reach their fundraising target. 


We are thrilled that BRIT have spent lockdown and the summer speaking to universities, colleges, education and sport governing bodies and their charity partners to come back with another fully inclusive, flexible feelgood fundraiser that will take place in 2021.


Our university will encourage all of our students to take part in the BRIT 2021 Challenge, be that on campus or at home, to both improve their mental health and raise vital funds for BRIT’s partner mental health charities.”


Professor Ian G Campbell

Vice Chancellor and Chief Executive

Liverpool John Moores University

Liverpool John Moores University logo.JP