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To ensure every UK university, college, specialist college and/or Students' Union has the opportunity to register a team, invitations to participate in the annual BRIT Challenge have been sent to every Vice-Chancellor and College Principal (with a request to share with their Students Union/Association).

Our Education Partners will also share the invitation

with their members.

Over the past four years, over 530 university and college teams have taken on our annual BRIT Challenges. Our aspiration is for every UK university, college, and specialist college, to enter a team in the BRIT Challenge. 

Image by Christin Hume


Set up a

BRIT Challenge Coordination Group


Decide on a Team Name


Complete our Registration Form


Set up a

 Fundraising Page



From experience, we know that every institution works differently and the annual BRIT Challenge may be taken on by the whole university or college working together or by a campus, department or Students' Union taking the lead.

One of the best ways to embrace the BRIT Challenge and bring their whole university or college together is to appoint a BRIT Challenge Coordination Group. 


Coordination Groups, used by many universities and colleges on our previous annual BRIT Challenges, ensured that students and staff are integral to organising their event, key individuals and departments bring resources to support their students and there is engagement across the whole institution to promote student and staff participation. The most successful results have been when a BRIT Challenge Coordination Group includes;


  • Students' Union Presidents or Vice-Presidents 

  • University or College Leadership Team Representatives

  • University or College Student Engagement Coordinators

  • The Director of Wellbeing/Student Services

  • The Director of Sport

  • The Director of Communications

To help Team Coordinators pre-BRIT Challenge, our Founder, Phil, will tour the UK and visit as many universities and colleges as possible in 2024 and pre-BRIT Challenge in 2025 (25th January to 25th March). He is also offering to join students and staff on Teams/Zoom to share some of the great ideas that universities and colleges have used to make their BRIT Challenges a success. These ideas include; entering one team for the whole organisation and sharing the 25,000 or 2,025 mile target between campuses, departments or Students' Union sports teams, clubs and societies; entering multiple teams; challenging another university or college; teaming up with a local college/specialist college; using social media to engage the whole student body; inviting sporting alumna/local sports teams to help with the miles and awareness raising.


Stage 1


Whilst most universities and colleges will have one team for the whole institution, the number of teams that can be entered is limitless.  If there is more than one team from the same institution (campuses, colleges or student teams/societies/clubs), we request that team names reflect who the team is part of (university, college or student union).  For example;

University of Chichester Students' Union

The Team Name you choose in the Registration Form should be used on your Fundraising Page.

Stage 2


Registering for the BRIT Challenge is to let us know you are taking part and ensures we can contact your university, college or Students' Union for;


  • Visits from our BRIT Ambassadors

  • Press Enquiries

  • Quotes or permission to use logos, images or video content.  

  • Working together on social media. 

The university, college, specialist college or Students' Union's (team) representative needs to fill out our online registration (below) and must have full capacity to register for the Challenge on behalf of their organisation (team).

Each university, college, specialist college or Students' Union is responsible for their team’s fundraising activity in aid of our charity partners and ensuring every individual taking part in the BRIT Challenge reads our

Terms of Use

Stage 3

Thank you for registering for the BRIT Challenge.







We will now take you through setting up your GiveStar Fundraising Page.  100% of your donations will go to charity and GiveStar do not charge a fee.


We would be delighted if you raised funds for BRIT, however should you wish to raise funds for a second charity, alongside BRIT, the Give Star fundraising platform enables you to do this.

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STEP 1 – Create Account


The first step is for you to create a personal account (on behalf of your organisation) with GiveStar – this will then enable you to create your Team’s Fundraising page.


(Please note that GiveStar will need to verify your email address therefore you will need to have access to your inbox to verify your new account).


When you set up your profile page, we recommend that your Profile Name is your Organisation Name and the Profile Picture is your Organisation’s Logo.


(Once you verified your account, you will then be able to create your BRIT Challenge fundraising campaign).

STEP 2 – Choose who to raise funds for


You can now create your Team Fundraising Page (create a campaign)


The GiveStar Fundraising Platform will enable you to;


  • Raise 100% of funds for BRIT or

  • Raise funds for BRIT and a charity of your choice (available on GiveStar) to support local, regional or national charities (50/50 split)


In 2023, we were delighted to forge special relationships with the following 12 charities who you may like to support in 2024;


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STEP 3 – Campaign Name


Please prefix your organisation and team name with “BRIT Challenge - ” and use the same name entered on your BRIT Challenge registration form.


For example;


BRIT Challenge – University of Chichester – Students’ Union

STEP 4 – Add Image


This is where you can add the BRIT & BRIT Challenge logo which you can find here.

STEP 6 – About the Campaign


This is where you can tell donors what you are doing the BRIT Challenge for. For example please use the content supplied below and edit where necessary;


"Students and Staff at (enter your organisation name) are taking part in the BRIT Challenge to support and improve young adult, student and staff mental health, fitness and wellbeing throughout the UK.


We will be encouraging students and staff of all abilities to take on the BRIT Challenge to improve their own mental health and wellbeing, help destigmatise mental health and champion equality, diversity and inclusion.


We will be raising funds for BRIT (and your second charity if you decide to).


Every donation will make a difference."

STEP 5 – Set Fundraising Target


The amount you raise is totally up to you and your organisation. If every university, college, specialist college and Students’ Union takes part in the annual BRIT Challenge between 25th January and 25th March 2025, and reaches a £2,025 target, together they would raise almost £1million for local, regional and national charities, alongside BRIT. The collective impact their efforts would have on the charity sector has the potential to be extraordinary. 



Your page is now set up and ready to share.


We wish you the very best of luck with your BRIT Challenge and fundraising efforts. Thank you so much for your support.


Stage 4


Our aspiration is for students at every UK university, college, specialist college and Students' Union to know they can be part of our vision to improve and support young adult mental health in the UK by participating in the annual BRIT Challenge.


We know this is an extraordinarily challenging time for everyone and therefore appreciate all your support to raise vital funds for local, regional and national charities, alongside BRIT.

Here are just some examples of universities and colleges who took on our previous BRIT Challenges;

Thank you for uniting with us

“Liverpool John Moores University were delighted to host the BRIT Founder, Phil Packer, and introduce him to our Board of Governors, Student Union President, students and staff as part of the BRIT 2020 Row Britannia 5-month tour of the UK. 


We entered a team and championed the challenge in the City of Liverpool and North West to encourage other universities and colleges to take part. Due to the COVID-19 pandemic, our students were unable to complete the challenge and reach their fundraising target. 


We are thrilled that BRIT have spent lockdown and the summer speaking to universities, colleges, education and sport governing bodies and their charity partners to come back with another fully inclusive, flexible feelgood fundraiser that will take place in 2021.


Our university will encourage all of our students to take part in the BRIT 2021 Challenge, be that on campus or at home, to both improve their mental health and raise vital funds for BRIT’s partner mental health charities.”


Professor Ian G Campbell

Vice Chancellor and Chief Executive

Liverpool John Moores University

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